It’s rare that a consumer actively considers product packaging design. Often they only notice when packaging is either excellent or terrible. At the same time, consumers are always being impacted by design choices, big and small, even if they don’t realize it.
What this means from a seller’s perspective is you need to give these choices much more thought than your consumers are. The wrong choices may dissuade purchases or send messages you don’t intend. Join us today as we review just why it is packaging design is important and the choices you must consider if you want your packaging to stand out from the crowd.
Good Product Packaging Design Aims at Your Target Demographic:
We may not realize it, but colours, shapes, and other design choices influence our buying behaviour. For example, packing with bright colours, crayon-esque fonts, or cartoon characters will often cause consumers to associate the product with children. In many cases, this is the intent, but if your product is intended for adults to use themselves, this could be an issue.
Whites and pastels, meanwhile, can present a product as being healthier or more adult. These sorts of details is why researching what your target demographic tend to find appealing can pay big dividends.
Remember that whether you think it’s reasonable, people tend to make certain assumptions are irrelevant; people assume what they assume. Changing the default assumptions of your target demographic is an arduous task, and not one most small business can hope to pursue.
Packaging Should Be Shaped With Purpose:
Why are most products packaged in boxes? It’s an efficient shape. Squares and rectangles are easy to fit together in tight spaces, easy to put on shelves, and easy for consumers to hold.
However, your thought process for a product package design should be going deeper than that. What exact shape is best for you? This is where custom packaging can shine.
Custom small business packaging carries plenty of benefits since you can find the dimensions that work best for you rather than have to choose between several set options. Perhaps one of the most obvious benefits this carries is that it can reduce waste. By getting packaging as close to a perfect fit around your product as possible, you reduce the need for unnecessary material.
This can produce a cleaner looking presentation to consumers and even can save money, all while being better for the environment.
Don’t Ignore the Small Details:
Product packaging design is often of secondary concern to small businesses. The honest truth is such thinking is a mistake.
Your package design influences so much. It influences transport cost, cost per unit produced, and how well it fits on shelves.
On top of all that, it influences how consumers view your product, even when they don’t realize it. Stellar designs may even encourage consumers to buy a product out of sheer novelty. Terrible designs may dissuade consumers from purchasing even when they had intended to.
In summary, put thought and care into your packaging. Even moderate effort can pay big dividends and help you dodge the pitfall of mediocrity; so many small businesses fall into.