Did you know that, in 2019, users spent an average of 2 hours and 20 minutes on social media applications each day? If you own a brand or a business, advertising on social media is an absolute must nowadays.
After all, every small business needs to know how to turn itself into a marketing machine. What better way to do that than to attack popular social media platforms like Facebook and Twitter?
But what about other digital marketing strategies? How do you figure out which ideas will work best for you? How can you avoid wasting both time and money on bad ideas that won’t yield positive results?
In this article, we’ll give you the 2021 digital marketing guide. That way you can promote your brand or business online with confidence, reaching all of your major goals in the process.
Know Your Target Audience
Before you start doing any digital marketing, take a second to sit down and consider what it is your target audience wants and expects from your brand online.
Odds are you already have a strong connection with your target audience and their expectations. But sitting down and focusing on their specific tastes will help you answer important questions later on.
A pro tip? Look at what other successful brands in your niche are doing and jot down some of your findings. Pay attention to what strategies they use, as well as what platforms they use the most. This will give you a better idea of what will work for you going forward.
Limit Yourself to 3 Ideas
There are dozens and dozens of digital marketing strategies out there. If you’re new to digital marketing, figuring out which idea is right for you can be tricky. On top of that, you don’t have the luxury of wasting your resources on a few bad ideas that won’t yield you positive results.
Our advice? After you’ve done some competitor research, pick 3 ideas that look promising, and only pursue those ideas.
For example, if you notice that your biggest competitors do well on Facebook, as well as with email marketing and blogging, only use those 3 strategies yourself. That way you are using ideas that you know are successful in your niche and connect well with your target audience.
Invest in Your Website
No matter what your niche is, or what your target audience is into, investing in your website is more than a good idea. After all, your website is the one place on the internet where it’s all about you and your brand. Making sure that it’s up to par, so you make a positive impression to users online, is well worth the expense.
Looking for some creative ideas to maximize your website’s potential? Consider getting into blogging, or opening up an eCommerce store, to generate some more traffic while also making some extra cash.
Also, make sure that you treat SEO seriously. If you can manage to rank highly for just a few important keywords, you can take your digital marketing strategies to the next level rather fast.
Pick the Right Social Media Platforms
We touched on this earlier, but it’s important to breakdown social media marketing, and how to pick the right platforms, a bit more. After all, if you own a small brand or business, you can’t afford to waste time advertising on social media platforms that your audience isn’t active on.
Our advice? Do some research on your biggest competitors and see which platforms they have the most followers on. Look at things like likes, comments, and shares, too, to see where your target audience is the most active.
When you start investing time and money into social media marketing, only do so on the platforms where your audience is the most active. This will ensure that you have the best chance to grow your brand awareness on social media, and fast, too, which is the overall goal here.
Utilize Targeted Advertising
Looking to do some advertising online? If so, consider going with targeted advertising to give yourself the best chance to reach members of your target audience.
You can sign up for targeted advertising via Google, although it is available on multiple social media platforms, too. That means that, if your audience is super active on Facebook, going with targeted marketing via Facebook is a good idea.
You can also create a Snapchat ad account or a similar account on sites like Instagram and Twitter. So, no matter where your audience is, you should be able to reach them via targeted advertising rather easily.
Track Your Analytics Closely
After you start utilizing digital marketing, it won’t take long for your audience to start speaking back to you. Sure, you’ll be getting actual, direct feedback from your audience via comments online. But your analytics will be the best way to hear your audience, and thus, determine what is working and what needs to be changed.
In fact, we recommend that you track your analytics daily to determine what marketing strategies are giving you the best results. That way you can decide if continuing to pursue a strategy is worth it or not, or if a complete overhaul is necessary.
Still Need Help Creating a Digital Marketing Machine?
Remember, if you want to create a digital marketing machine for your business, make sure you know what your audience likes and wants first. Doing that, combined with focusing on only 2 or 3 ideas, will give you the best chance for success.
Looking for more digital marketing tips and tricks? Check back with our blog often for all of the latest online adverting ideas and strategies.